Developing custom application based on product approach

McKinsey has an interesting article on “developing custom application based on product approach”. The article link is here

“They have adopted the approach of software vendors, which package and sell applications aimed at the common needs of many customers rather than of individuals, by writing an application once and then selling it many times.

Some of these companies have begun to experiment with applying the lessons of packaged software—write once, sell to many—to the development of customized applications as well.

For businesses that can benefit from product-oriented approaches, we offer the following lessons from early adopters:

* Build the products “prospectively,” mindful not just of the existing base of applications but also of future needs.
* Organize groups to deliver products effectively against business needs and not just technology outcomes.
* Pay attention to organizational factors that will ensure proper governance and realize the business benefits.”

Explore posts in the same categories: Process, Product, Technology

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