Blog because you want great employees!!

My Blogger friend Roger writes

Each start-up was very different from the other but the one thing they all had in common was that they were in ’stealth mode’ (see bottom for definition).

Some of the common questions I hear are:

  • When do we start blogging e.g. 1 month before ……. launch? 2 months before private beta? etc.
  • How do we blog if we don’t want to talk about our product?
  • How do we market our company via the blogosphere?
  • Should we have a full time blogger? Should we contract someone to post a few times a week?
    • What does hiring a contractor say about our company?
  • How many blogs should we have? One with a corporate view, and one for customers?
  • How do we break news of our product? Blog or homepage?
  • Is blogging for us? How will it help us? Does our target market blog?
  • What software should we use when hosting our blog?
  • Should we use a hosted product e.g. Blogger.com, WordPress.com, Typepad or self-hosted Wordpress.org, Movable Type, etc.?
  • What capabilities should we support? RSS, Atom, Email subscription.

The problem with these questions is they miss the indirect value of a blog.

Read more here

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One Comment on “Blog because you want great employees!!”


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